(Mar. 16) – The 2012 edition of Obuv Mir Kozhi, the most important Russian exhibition dedicated to the footwear and accessories market, held in Moscow March 20 to 23. Italy will participate with a series of actions organized by the Italian Institute for foreign trade. The initiative is part of a project for the Russian market and has already been tested at the International Exhibition of Footwear – Micam in Milan. The goal is to help strengthen the image of Italian products in Russia. “The planned support actions – explains the ICE – will facilitate the meeting with workers from different Russian regions. Moscow remains the traditional capital and place of decision for fashion trends”. The actions designed to support the ICE will polarize into a bar for Italian operators and their customers, inside the Italian Pavilion. The service, which was successfully tested in previous events in Moscow, will provide an opportunity to deepen and strengthen contacts between Italian companies and potential customers visiting the fair, and the creation of a Service Centre which will provide information, assistance and advice to both Italian operators and local visitors. (Ram/Peg)
