(Apr. 5) – The prestigious Italian hotel chain, Atahotels, has partnered with Discover the World Marketing to expand its marketing and sales efforts in the United Kingdom. The accord has been signed today in Scottsdale, Arizona.
“Given all the new enhancements for our customers – said Roberto Franchi, Atahotels general managing director – including several of our properties completing major renovations and the introduction of a centralized events and groups office and call center, we wanted to increase the awareness of these changes especially in the important market of the UK.” Jenny Adams, CEO of Discover the World Marketing, shows satisfaction for the agreement: “Our Discover offices in the UK will use these enhancements and service capabilities to demonstrate the competitive advantage Atahotels has over other luxury properties in Italy, it has 21 four and five star properties in the most beautiful locations in Italy that both business and leisure travelers love.” (Peg)
