(Apr. 24) – Italian Perugina goes ‘double digit’ on the American market. A growth of 11%, with an increase of 27% for the brand Baci Perugina. The success, says the company, was mainly built in New York, with a market share three times the national average, followed by Los Angeles, San Francisco, Miami and Washington. “This is a return to the U.S. for Perugina,” said Corrado Castrovillari, general manager of Nestlé’s confectionery business in Italy. “In recent years the U.S. market has shown a continuous growth and potential development, which led us to develop a growth strategy of the brand that provides, on the one hand, innovative marketing campaigns to support brand awareness and, secondly, the development of distribution channels with the presence in gourmet stores and in supermarkets.” (Red/Peg)
