(May 3) – Andrea Bocelli, the world’s largest-selling classical artist of all time with over 70 million CDs sold, has introduced a new line of wines with his brother, Alberto Bocelli. Since 1881, the Bocelli family has made small amounts of classic Italian wines on their Tuscan estate. Now, for the very first time – as stated by August Wine Group, their partner -, they have expanded production, including partnerships with other growers, to introduce Bocelli Prosecco and Bocelli Sangiovese. To bring the wines to the global market, Bocelli has partnered with August Wine Group, a leading importer and branding firm for Italian wines. Since 2006, the company has imported Bocelli’s micro-production cult wines under the company’s boutique banner, Small Vineyards. The Bocelli Family Wines brand represents a marriage of two very powerful trends: the undeniable success of Prosecco and Italian wine sales in general, and the phenomenal career of Andrea Bocelli, which has reached new heights in recent years, making him “the most popular opera singer of all time” according to the New York Times. “When I return home after my long trips,” said Andrea Bocelli “the joy that I receive from the taste of wine from my land is hard to match. It brings me back in time, to memories of my father, of him pouring the wine with a quasi-religious respect. I would give anything for him to see what has been accomplished in the past few years. I am sure he would be proud.” (Red)
