(May 11) – Four Italian dealers have been awarded the highest honor at the Ichiban Award, the European Customer Satisfaction Award from Toyota, during a ceremony held at the National Assembly Building in Budapest. Around 2,600 European dealers have been monitored and evaluated during the year, following the standards of Toyota, and 42 of them have achieved this important recognition. During the awards ceremony, Didier Leroy, president and CEO of TME, said: “We need to exceed customer expectations through our products and at every point of customer contact. It is the customer’s choice to purchase a Toyota and we want to make sure that they remain happy with that decision!”
“Ichiban” is the Japanese word borrowed from “Okyajusama Ichiban” which means “Customer First”, with “Ichiban” meaning “first” or “number one”. Since the beginning of the TME’s annual Ichiban Awards in 2007, Customer Satisfaction performance of the Toyota retailers has improved by some 24% points in Sales and 17% points in After Sales.(Red)
