(Jun. 28) – Italy’s fashion brands goes to Germany for the “Italian Fashion Days”, the second event in a wider project, launched in Berlin in September 2011 with the “Short Trip through Italian Fashion” initiative to promote Italian Fashion in Germany. The whole Moda Made in Italy project is being promoted by the Italian Ministry of Economic Development and the ICE (Italian Institute for Foreign Trade) with the support of the main Italian associations in the industry. “Italian Fashion Days” is a unique and one-off event which will be held from June 28th to July 7th in Germany through a “guided tour” around the fashion streets of Berlin, Düsseldorf and Munich. Timed to coincide with the industry’s most important Berlin shows, such as Bread&Butter, Mercedes-Benz Fashion Week and Premium, the event will support and promote in Germany the excellence of “Made in Italy” fashion, with particular reference to the clothing, leatherwear, fur, footwear, jewelry and eyewear sector. Italian fashion’s leading brands, such as Armani, Moschino, Cavalli, Valentino, Max Mara, Patrizia Pepe, Furla and many others, worldwide icons of style, class and fashion, will for ten days be the leading stars in Germany of unique glamour-filled events. (red)
