(Jul. 17) – The food of Piedmont arrives in London for the Olympic Games. The daily menus for guests and Nike athletes at Casa Nike will include typical dish from Piedmont. The initiative is promoted by the Tourism Department of Regione Piemonte and Ceipiemonte. organized by the Centre for Internationalisation (Piemonte Agency). Consorzio di Tutela del Gavi, Consorzio di Tutela Barolo Barbaresco Alba Langhe e Roero and Consorzio Tutela Brachetto d’Acqui will supply wines. “The relationships between food and sports are functional to tourism promotion. In this particular context, London 2012 is a major event, which allows Piedmont to partner with a big name in the sport, which provides clothing to 78% of Olympic athletes competing in the event. We are confident that this occasion will bring positive results, just like those achieved in Korea,” said Alberto Cirio, Councillor for Tourism and Sport of the Regione Piemonte. “In fact, we are just returned from Seoul, where we met the tour operator Hana Tour, which confirmed its interest in our tourism offer: after bringing in Piedmont 100 groups in 2011, Hana Tour will propose new package holidays forn next fall.” (Roc/Peg)
