(Aug. ) – To conquer the U.S. market aboard a two-wheeled vehicle. This is the aim of 30 Italian companies taking part in Interbike Expo, to be held at Sand Expo, Las Vegas, from September 19th to 21st. Italian-made bicycles have apparently been untouched by the crisis, with exports growing at an impressive 16.6% and the event will strengthen the position of Italian products in the U.S. market. The participation will be coordinated, as usual, by the Italian Trade Promotion Agency (ICE). The mayor event will give the Companies the unique chance to put on show their vast selection of high quality products for international buyers and visitors. While taking all this as an excellent basis for building commercial links between the two countries, the aim of participating in Interbike Expo must obviously be to do even better. By meeting many new buyers at the fair, opportunities will grow to establish new relationships, increasing the openings for trade and making them even easier for both parties. (red)
