(Sept. 20) – Mondo TV today signed an agreement with Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development in Dubai, United Arab Emirates, for the co-production and distribution of an animated TV series based on the popular cartoon character Modhesh. The first-ever Modhesh animated series will be composed of 26 2D episodes, each episode long 13 minutes. It is the first time that Mondo TV has ventured into making an animated series in the Middle East and it is also the first time that Modhesh will have a presence on television. The series will be funded by both entities with a sharing of worldwide licensing and distribution revenues of the series and its merchandising. According to the agreement, Mondo TV will own worldwide distribution and licensing rights for a term of 5 years. Share of revenue will be based on relevant distribution territories. Initially created as a jack-in-the-box in a TV advertising campaign to promote the region’s most successful and biggest summer event – Dubai Summer Surprises, Modhesh was created by DEPE in year 2000. In 2001, Modhesh took his current form with a full body and two feet and has come to stay as an icon character for summer fun and is loved by millions across the Middle East. (red)
