Mar. 7 – A portal for different levels of experience: information, social interaction and ‘owner center’ for the Geneva International Motor Show 2013, in which Mopar is taking part as the division of Fiat SpA and Chrysler Group LLC responsible for Parts & Service and Customer Care operations in Europe, Middle East and Africa (EMEA). At the booths hosting the automotive brands of the Group, visitors will get better acquainted with new accessories and a selection of the most exclusive merchandise. In addition, the Swiss event is the perfect opportunity to launch the new site www.mopar.eu that offers all the aftersales Mopar opportunities: services, accessories, spare parts, customer care, e-commerce, and technical contents. Made with original and dynamic graphics, the innovative platform presents the entire range of products offered to the customer, and in the later stages it allows to customize the car with services and accessories. The easy and intuitive navigation of the allows immediate access to the different media-rich areas: Trucks, Warranty, Service, maintenance, accessories and merchandising, technical area, customer care, e-commerce, Alfa Romeo and News.
