Mar. 20 – Yoox Group, the global Internet retailing partner for fashion and design companies, has reached the milestone of 10.000.000 orders delivered. The purchase was made on yoox.com – the virtual store for multi-brand group, founded in 2000, dedicated to fashion, design and art – from a customer resident in Vladivostok, a city in the far east of Russia, on the border with China and North Korea (the terminus of the legendary Trans-Siberian Railway). Russia is therefore confirmed as an important market for Yoox: in 2012 the country continued to record excellent results thanks to its 2009 localization strategy, active in Russia for desktop and mobile. Customers can thus easily access yoox.com, thecorner.com, shoescribe.com and other online flagship stores. To ensure its customers a fully localized shopping experience and excellent service worldwide, Yoox works with a strong global and local approach. For the Russian market, in particular, the Group has chosen to offer its online customers the possibility of local payment systems (WebMoney), dedicated customer care in Russian, and local couriers and delivery services. This confirms the Group’s continued commitment on the Russian market; and in 2013 Yoox will introduce the ruble as one of the six currency payment options.
