Mar. 21 – The collaboration agreement signed a few days ago by ENIT (the National Tourism Agency) and Trenitalia, ENIT’s official carrier, is finally being put into practice. Yesterday, Trenitalia was a guest at Enit’s stand at the Mitt 2013 in Moscow (Moscow International Travel and Tourism Exhibition), the largest trade fair in Russia. During the press conference, Trenitalia presented its products and services to tour operators and Russian journalists. The meetings with the press and industry insiders will continue today, with the help of Ator (Association of Tour Operators of Russia). The transport companies of the Italian FS Group are thus extending their reach, after agreeing on a new partnership with ECTAA (European Travel Agents and Tour Operators’ Association) to promote and distribute Trenitalia tickets and the entire range of services through travel agencies and tour operators across Europe. The collaboration with ENIT also provides Trenitalia with the ability to promote its services to foreign tourists, especially the Frecce AV (140 connections per day). The agreement also includes the participation of Trenitalia in international workshops organized by ENIT, the dissemination abroad of information, and increased web visibility for both brands.
