Apr. 9 – The first Brazilian edition of Food Hospitality World, the Fiera Milano exhibition dedicated to food and equipment for the hotel and catering industry, was held in Sao Paulo during the last week of March. According to the latest data, the event registered more than 4 thousand visitors and a very positive business climate. The exhibiting companies, starting with the Italian ones, said they were very satisfied, while the major Brazilians importers who attended the event enjoyed the show. There were 55 Italian participating firms, in addition to Aidepi (industry association of fresh pasta and Italian) and Confida (Italian Association of Automatic distribution). The program has been judged “very effective” in its match making capacities between exhibitors and visitors – planned in advance according to each other’s offerings and requirements of purchase. This was completed by a high number of events, including: the coffee preparation and tasting Brazilian championship, a gourmet arena with ten chefs, and a series of workshops to address several points of the production chain, storage, and food processing. Brazil was chronologically the last stop of this exhibition-country training, designed by Fiera Milano to respond to the specific needs of the new large non-European markets: India, China, Brazil. Next September, the fair will also include Turkey
