July 1 – “Discover Italy” is an Italian-Canadian documentary featuring Italian wine labels. The film on iTunes is recording an average of 10,000 downloads per month. 75 minutes long, it traces the 6,000 km of north-south Italian wine routes. Given the impressive results, the production labels, Liquor Control Board of Ontario, Istituto Grandi Marchi and Verona International Exhibition Management, will head to the New York Festival’s International Television & Film Awards, dedicated to the best film and television productions from over 50 countries. The documentary features the big Italian wine names; Michael Fagan, in charge of LCBO educational activities, the monopoly of the Ontario province, directs the film.
