New York – Brandy Melville – Italian fashion brand from Brescia – collects the praises of the analysts of the investment house Piper Jaffray, who place the brand at the forefront of the brands with the highest growth potential in the segment of clothing aimed at young people. Brandy Melville is a big hit among American teenagers despite a reduced presence in the United States (only 18 stores). But it is experiencing a real boom in eCommerce sales. To confirm the growing popularity of the brand, experts cite the Instagram profile of the group, which has over two million followers. (9Colonne)
