Sept. 24 – Italian art glass to the conquest of India thanks to Consortium Promovetro, which aims to promote, with a consistent communication campaign on Murano glass, knowledge and value of Murano glass, as well as awareness on the designation of origin of local glass production. Via a thorough online activity, the campaign received an excellent response from the Indian market, with 30,000 contacts from bloggers and trendsetters in the fields of design, home furnishing, interior-decorators, architects, stylists and fashion scouts. “The data on the online Indian market covers about 121 million Internet users, just over 10 % of the entire population, but the number of users is growing and for the most part it is a young audience – says the president of the consortium, Luciano Gambaro – a target that in the future will become a reference for Murano glass makers. These future customers want to talk about our product, and the roots our craft. To date, the response has been far beyond our wildest dreams: they ask us what the brand, they want information, they are about our art. I’m sure that only with massive action we can defend our glass craft against the tarots rampant in the market. Moreover, thanks to this campaign, we are getting increased demands from the Indian market. Now it is up to the single companies to seize this important opportunity.
