Sept. 26 – Wine, olive oil, vegetables, saffron, truffles, pastries, honey, jams and even pasta, all cooked according to the best Abruzzo tradition, are ready to leave their region and conquer overseas taste buds. Twenty companies are participating in the ” L’Aquila Made In ” brand that distributes their products on the U.S. market thanks to “Cortellessa and Telli,” NYC promoter of solidarity stores. “The Association L’Aquila Made In has welcomed the participation of Confindustria , the Consortium for the Development of Industrial Core , Confcommercio , CNA , Coldiretti and One Group – said the president Lorenzo Di Marzio – The association was founded in 2011 to promote the post-earthquake economic recovery of the area, creating a collective brand that could identify local products and encourage their promotion and dissemination on international markets. The agreement with Cortellessa and Telli is the result of months and months of work and meetings with American and Asian producers and importers.” And now the work is paying off: the US company has already placed on the market the first test trial, activating its import channels in Taiwan and the U.S., and thus creating an innovative form of marketing.” The products identify the Abruzzo region and in particular L’Aquila – adds Di Marzio – ranging from local wines and oils , honey, truffles , saffron, sweet , dough and jams. They can be distributed in supermarkets, but are also fit for distribution among restaurants or country clubs.” “Every product – points out Francesca Pompa, a member of the executive for L’Aquila Made In – has a printed label with the brand ‘ Made In L’Aquila ‘ on it, thus becoming a true ambassador of a city that needs to maintain its visibility during its reconstruction process. A small portion of the American sale proceeds will go to the association – adds Pump – which will reinvest in favor of micro and small companies in the area that need practical support. The prospect is to gather an ever increasing number of food companies that want to export their brand and productions abroad, opening the doors to the American market.” The initiative offers an exception opportunities for food businesses from L’Aquila and the revitalization of the city after the 2009earthquake. In recent days, the headquarters of Confindustria L’Aquila hosted a L’Aquila Made In presentation, with Robert Telli , director of the company ” Cortellessa and Telli ,” Pat Cangiano , importer of the products, Lorenzo Di Marzio , president of association, and Francesca Pompa, a member of the executive.
