(Jan. 11) – “One cannot think well, love well, sleep well, if one has not dined well”, wrote Virginia Woolf in ” A Room of One’s Own. In the world , “eating weel” is often synonymous with “eating Italian”. This is confirmed by the results of the exports: according to data relative to 2013 and provided by Federalimentare, in fact, one out of five Italian food products is sold abroad, and nearly 40% of food businesses is already engaged in international markets. The food exports in 2013 shows a turnover of 27 billion euros, an increase of 6.5% over the previous year. Italian products are exported everywhere: 62.5 % in Europe, 10.6% in the USA, 1.8 % in Latin America, 1.5 % in Australia, 1.7% in the Middle East, 5.3% in Asia, 0.7% in South East Asia. In this framework, the preparatory activities for Cibus 2014, the 17th edition of the leading Italian food fair, which will take place in Parma next May, from 5th to 8th. Among these, the Cibus Market Check, one of the joint initiatives of Fiere di Parma and Federalimentare that will lead to Cibus 2014: after a meeting with retail chains in Russia, Thailand, Brazil and the United States, the next stage is represented by Japan. On March 6th and 7th, a group of Italian companies will meet buyers and category managers of four of the most representative chains in Tokyo in order to understand the placement of Italian products and how to improve shelf presence and communication. The Japanese buyers, like those of other countries visited in the Cibus Market Check, will be also guests of Cibus 2014: Globus Gourmet (Russia), Hess (USA), Grupo Pao de Acucar (Brazil), Aeon (Japan), Rewe (Germany), Intermarche (France), Jumbo (Netherlands), Loblaw (Canada), Delhaize (Belgium) have already confirmed their presence. It should be also emphasized the presence of Daymon Worldwide, a leading U.S. company in the field of retail chains consulting, which will participate for the first time at an exhibition dedicated to Italian food. (Red)
