Dec. 13 – Sabiana is an Italian company active in European summits related to air conditioning and heating for work and recreational environments; it is a world leader in energy-efficient appliances and it has arrived in Turkey. After the excellent results obtained in Russia in view of the Winter Olympics 2014 in Sochi, the Milan-based company boasted a turnover in 2012 of €71 million (+5% over 2011). And it has been awarded two prestigious contracts to supply a total of 3,820 units for the Abdullah Gul University of Kayseri and a futuristic complex of buildings in the center of Ankara. The two supplies exceed a total of €1 million. “The expansion in Turkey – said Giorgio Pellegrini, CEO of Sabiana – is strategic for us, because it opens the door to the neighboring markets, like Azerbaijan and Turkmenistan, Uzbekistan and Kazakhstan.” The top management of Sabiana, which has a total of 200 employees, predicts that, in the next 3 years, exports to Turkey and neighboring countries will amount to approximately €20 million. Total exports should instead reach €36 million in 2013, nearly 50% of the total turnover. The high technological quality of the components was the lever that allowed Sabiana to bend the competition in Turkey. “Our main competitors – continued Pellegrini – were local, and from China and Malaysia. Our A/C appliances offer a good quality / price ratio in addition to a high standard of insulation, thanks to our investments in R&D, which this year reached €2 million.” This also points that “thanks to the lively construction in the third quarter, the Fancoil section reported for Sabiana an increase of 88% in Turkey, in contrast with the German and French markets, which recorded a decline of 10%.” Sabiana was founded in 1929 by Franco Binaghi, a man fond of mechanics, and Benvenuto Anatrella, a man of great entrepreneurial talent. The partnership began with a handshake and from that moment, the production and sale of products that will improve the comfort of all homes began. These products saw their fame cross national borders to conquer the world.
