Jan. 14 – The end goal is to export Italian trade fair organizers in the world. The means to reach it are fully detailed in the collaboration agreement between the ICE – Agency for the promotion abroad and internationalization of Italian firms, and AEFI – the Italian exhibitions and fairs association, represented by their Director General and Presidents, Roberto Luongo and Ettore Riello, respectively. Through their collaboration, the two companies will support the internationalization process of Italian trade fair organizations associated with Aefi. “This agreement – said Luongo – is an expression of our highest calling. Giving support to the exhibition system triggers growth for Italian firms, allowing us to enlarge in a more than proportional way our work in favor of Italian businesses.” Riello said: “Knowing markets and their rapid evolution, having access to updated trend analyses, and being able to set up reliable relationships with the right people are just some of the services provided for with this agreement. The cooperation between ICE and AEFI will create a symbiotic system from which fair organizers and exhibitors, and thus firms, will benefit.”
