Jan. 30 – The relationship between Switzerland and the Riviera is about to be renewed, as per objective of the Chamber of Commerce of Savona in Zurich at Fespo 2014, the most important event in Switzerland for the holidays and travel industry. The Chamber returns with a showcase for the Swiss public, until February 2, of qualified tourism association and network representatives from Savona. The Chamber thus hopes to attract the Swiss back to the Italian West Coast, where the conditions for a long and successful tourist season are back in place. Swiss tourists represent 11% of their foreign component tourists in Liguria hotels; while of the total regional inflow, 42% are choosing hotels in the province of Savona. Taking into account the data, the Chamber of Savona, in collaboration with the provincial administration and the Italian Chamber of Commerce for Switzerland, organized an institutional participation to Fespo: the Savona “expedition ” in Zurich invited the Riviera di Ponente Consortium, which brings together the networks: Un Mare di Shopping (Alassio), Quattro Borghi (Finale Ligure, Noli, Borgio Verezzi) and Rete Qui di Laigueglia; il Laboratorio del Gusto e dell’Ospitalità of Varazze; Pria Project of Pietra Ligure and Unione Provinciale Albergatori of Savona, at the head of a group of widespread operators in the province.
