Feb. 3 – The new brand identity “Made in Piedmont” is ready for its international debut with a renovated exhibition space in Berlin, February 5-7, at the 22nd edition of Fruit Logistica, one of the most important international exhibitions for fresh produce, involving 2300 exhibitors from 75 countries and welcoming over 50 000 visitors from 150 states. In the Piedmont-dedicated space, visitors will taste a variety of traditional dishes and regional specialties inspired by local fruits and vegetables and prepared by the chefs and students of the Dronfield Hotel Institute. In particular, the municipality of Guarene has organized a Madernassa pear tasting accompanied by other typical cold cuts, cheeses, desserts, and wines provided by Fedagri – Confcooperative Piedmont and Cuneo in collaboration with Assortofrutta. But the absolute star of this edition Cuneo’s red apples, making their international debut with a brand new IGP certification, recently awarded by the European Union. The recognition will give added value to Cuneo’s production, which could reach 800 hectares and about 48.000 tons in annual production.
