Sao Paulo – Brazil will host the Football World Cup in 2014 and the Olympics in 2016, which means that for the next two years, the fast growing economy will receive constant international attention. So it seems natural for Italian products and producers to look at the South American country to create business opportunities in a dynamic and receptive market. This is the spirit behind “Exchanging and Shaping Space.” The project is part of the ICE Agency’s event in Sao Paulo dedicated to Made in Italy productions. Between May 6 and May 18, the Mube – Brazilian Museum of Sculpture in São Paulo headquarters will host a multimedia installation exalting Italian design in its various forms: industrial design, processes, the urban environment and architecture of a building, sustainable design… The exhibition will itself host various events, such as the inaugural press conference and various themed workshops. (9Colonne)
