Bucharest – The Italian festival of Romania is now its 6th edition, an all new renovated and expanded edition that embraces many promotional and commercial sectors. For about a month – until June 17 – both the public and industry professionals will discover the beauties produced by over 100 designers and fashion houses, and the best Italian food products in 500 shops and restaurants. All this within a festive frame of animation and music, wine tastings, cooking demonstrations and other surprises. This year, in addition to the traditional presence of quality restaurants and the most famous fashion and furnishing brands, the ICE Agency, with the support of the Italian Embassy in Bucharest, has involved major retail chains. The target turns out to be a diverse audience: consumers, the press, buyers, and distributors… And this year’s edition welcomes for the first time Italian publishing companies, for a high-impact commercial and cultural approach. (9Colonne)
