Cannes – The ICE Agency renews once again its commitment to the cinema-audiovisual industry, organizing the Italian Pavilion at the MIPCOM trade fair, held in Cannes October 13-16. The event has become a reference point for different types of audiovisual content, spanning from traditional to online and digital, and in HD, 3D or 4D. Its rich program of conferences, master classes, networking events and debates make it an ideal milieu to carry out new business and to identify new trends, new modes of production and distribution, and new business models. (9Colonne)