Paris – The ICE Agency is organizing Italy’s collective participation in the 26th edition of Sial, which will take place October 19 to 23 at the Parc d’Exposition de Paris-Nord Villepinte. The event, held every two years, is devoted to the entire range of products in the food industry, including wine and drinks, and is one of the most important trade fairs for the sector worldwide. By participating in the 2014 edition of Paris Sial, Italy seeks to consolidate its trade position on the European and specifically the French markets, in particular for those products that are the most exposed to international competition. The Italian delegation will also seek to diversify and promote its offer. (9Colonne)
