Sept. 9 – If you can please the sheikhs, you can please the world. And “La Fortezza” has succeeded in the former task. The most important Italian group in equipment and furnishings for large commercial areas had already beat all other international competition in Saudi Arabia, thanks to the high quality of its Italian products. And now, it charmed and proved its worth to the Majid Al Futtaim of Dubai, from which its received a prestigious order of €10 million euro in three years for the opening of new stores in the Middle East. With $5 billion in annual revenue and 25,000 employees, Majid al Futtaim is one of the world’s leading retail and leisure companies in the Middle East, North Africa and Central Asia. “It is truly an honor to have become a business partner of this group – reads a note from the Italian company – which exclusively manages the Carrefour brand, and owns 17 shopping centers, 56 hypermarkets and 53 supermarkets, 11 hotels with approximately 3,000 rooms, 9 cinemas with 92 screens, 16 Magic Planet, and 45 fashion stores in 12 countries in the world. For La Fortezza, this partnership opens the door to important futures contracts.” “Our prestigious products – said the president, Glauco Frascaroli – are the result of our internationalization strategy, on which we focused since the beginning, so that today we are proud to call ourselves a multinational company. Our strengths are our members, who firmly believe in the worth and quality of our products; they never hesitated, and invested in our company. This allowed us to amortize the effects of the crisis. We therefore expect in 2014 to grow by 8% compared to last year.”
