Amsterdam – The first international tourism market for Umbria starts from of the Netherlands and Belgium with an innovative promotion to consolidate and strengthen the touristic flow. An antenna to raise awareness and keep the attention on the brand Umbria through all possible channels, in collaboration with tour operators thanks to the presence of media and social media, the involvement of the associations interested in Umbria, and professionals of the sector. Regional Minister for Tourism and Culture, Fabrizio Bracco, yesterday presented objectives and modalities of communication activities, PR and marketing to be carried out by the agency “TMC – Tourism marketing concepts” of Amsterdam, where the service was awarded after a public tender, during a meeting in the former Fatebenefratelli, next to the exhibition “Sensational Umbria by Steve McCurry.” Together with Bracco, TMC’s owner Susan van Egmond and Teun Kees intervened to sign the contract and explain and discuss with the public and privates contents of the proposed action plan. (9colonne)
