Beijing – The second stage of “Italia in Cina” Kicks off for the Istituto del Vino Grandi Marchi and Italia del Vino Consorzio, which on December 2 will meet trade operators and the press at the Embassy of Italy in Beijing. The goal of the event is to increase the presence of Italian wine in China, with strategic marketing actions mainly dedicated to specific targets, such as traders, sommeliers, food & beverage managers and opinion makers. “Italian in Cina” is part of the three-year plan of action on the Chinese market promoted by the Istituto Grandi Marchi and Italia del Vino Consorzio, funded by the Mipaaf and the European Union (Regulation 1234/07). (9Colonne)
