Thirty shirts, 10 work bags, 25 pairs of shoes, 20 dresses, 20 pairs of glasses, 15 belts, 20 ties, 5 watches, two backpacks. And then makeup artists, hairdressers, video makers, photographers, assistants, stylists, modelss. All transported on foot and with a freight elevator construction, on the fiftieth floor, in the middle of an open yard, sharing space and time with the teams of workers and technicians at work (about 400 people). Thus was born, at 202 meters high the photographer’s work of the Sole 24 Ore.