(Jan. 14) Made in Italy is a multifaceted reality, and it’s important to grasp its different aspects. To do as much is the aim of a series of meetings scheduled in Hungary, promoted by the Italian Institute of Culture in Budapest, in collaboration with the Italian Chamber of Commerce. The theme is “Italian companies in Hungary,” and the events will take place on January 29, February 26, March 19 and May 21. The focus of the conferences are the stories of passion and professionalism that characterize Italian companies abroad, told by those who live and thrive within the dynamic and active image of Italy. The public will discover the beauty of the research, the history, the tradition, and the quality that make up Italy’s craft and industrial excellence, the charm of good taste. The realities range from the large family company known worldwide to the small and dynamic company firmly embedded in the local socio-economic context, passing by other economic successes. Budapest host a kaleidoscope that reflects the varied and rich Italian economy in Hungary. The themes of the four meetings that will begin on Jan. 29 with Ferrero, a company specialized in confectionery products, founded in 1946 by Pietro Ferrero in Alba, will be how companies and their philosophies are established, and how to expand in Hungary and beyond. (red)
