Feb. 19 – Italian tourism goes to Prague, bringing its beauty and its flagship events for 2015, including the Universal Exhibition, which is an excellent pull factor for international tourism. Italy confirms itself as the second most popular destination for Czech tourists traveling abroad. ENIT will present Italy’s tourist offer in the Czech capital at the Holiday World Fair, scheduled from today until February 22. The goal of the National Tourism Agency is to strengthen and consolidate institutional and commercial relationships with local stakeholders. Italy’s presence in the Czech Republic is also a continuation of the actions undertaken by the promotional campaign launched in June, with the airing of commercials on the state channel Ceska Televizije. The commercials aired during prime time, giving impetus to the number of Czech reservations in Italy for the past summer season.
