Mar. 10 – Reds and whites, sparkling or for dessert, Barolo and Barbaresco, Langhe and Asti… Piedmont’s wine production is famous worldwide. And now Germany hosts this regional excellence, with 99 Piedmont and Valle d’Aosta businesses – 13 from the province of Alessandria, 2 from Aosta, 18 from Asti, and 66 from Cuneo – heading to Düsseldorf. The German city is home, March 15-17, to Prowein, the most qualified and specialized wine fair in Germany, which this year enlarged its exhibition area to accommodate the demands of exhibitors. The 99 companies are coordinated by the Foreign Centre for Internationalization (CeiPiemonte) on behalf of the Chamber of Commerce of Cuneo; 65 businesses are participating with the Consortium Piemonte Land of Perfection, which brings together the main consortia (Asti, Barbera Wines Asti and Monferrato, Barolo Barbaresco Alba Langhe and Dogliani, Brachetto d’Acqui, and Gavi), as well as Vignaioli Piemontesi. This year, within the great collective Piedmont, there will be an exhibition space reserved to spirits, liquor and vermouth producers involved in the integrated supply chain project of Piedmont Food Excellence, run by the Piedmont Agency for Investments, Export and Tourism (Ceipiemonte ) on behalf of the Piedmont Region, Unioncamere Piemonte, the Chambers of Commerce of Piemonte and Valle d’Aosta. “Prowein kicks off a 2015 full of commitments for Piedmont wine – comments Giorgio Bosticco, president of Piemonte Land of Perfection – the value of our wines in 2014 reached €369 million, 10% of the total regional agricultural production. If we consider that Piedmont represents 6% of the national wine production and that it exports 20% of the total, it’s easy to understand how important the work done by our producers is. And how important it is to make it known to the rest of the world. The function and role of Piemonte Land of Perfection is to create ‘a system’ to optimize available resources, enhancing synergies and joint projects, so as to address in a comprehensive and efficient way the challenges of globalization.” “Piedmont wines have an added value tied to their respective territories: Langhe, Roero, Monferrato, where the vineyards shape the landscape and determine the fundamental characteristics of its artistic, literary, cultural, and historical heritage. So it shouldn’t come as a surprise that they belong in the Unesco World Heritage Site list. In Düsseldorf, this excellence finds an ideal opportunity to showcase itself,” commented Giuseppe Donato, President of CeiPiemonte.
