Mar. 31 – Salvatore Ferragamo, one of the best known and appreciated luxury brands in the world, announced the opening of its first store in Copenhagen, in the prestigious Department Store Illum in Ostergade. The announcement marks the start of the Florentine brand’s direct presence in Scandinavia. The new store, which has a total area of about 180 square meters and has two windows on the street, offers both men and women’s collections, as well as silk and leather accessories, eyewear, watches, and perfumes. “The inside of the shop – confirms a statement from the group – recalls the distinctive elegance and luxury of the Ferragamo style, making use of fine materials, such as travertine, lacquered walnut, gilded brass, and Venetian plaster”. The store can be accessed from the road and through a portal of light and stone within the Department Store. Founded in 1891, Illum is the main Scandinavian shopping destination, offering a wide selection of the best international fashion and luxury brands, as well as several Scandinavian brands. In 2013, Illum was bought by La Rinascente, as part of a strategic development project for retailers abroad.
