May 27 – Serapian’s new flagship store in Beverly Hills opened in April. But the Two Rodeo Drive store will host an event on June 3 to celebrate the new opening, with the expected participation of Hollywood celebrities. The shop, located in a strategic area of Los Angeles, spread over 100 square meters with a space that combines tradition and modernity with Italian furniture. And thus, Serapian’s retail enlargement continues in another key market for the company’s strategy on direct positioning and international expansion. With the opening of the US flagship, the Serapian network grows to eight stores: two in Milan, Venice, Rome and Taormina, Hong Kong, and soon Doha.
