September 21st, 2015 – Nine filmmakers for a unique journey into the heart of Italy. The Umbria Region has launched an international video contest “Umbria movie” to select nine talents who will talk about the region’s beauty to the world. The aim of the competition is to promote and enhance the Umbrian territory as a tourist destination of excellence through nine videos. “Umbria movie” wants to raise awareness of the “Umbria” brand in an unprecedented way, using the communicative power of storytelling – emotional videos to become viral on the web. The tourism promotion project looks to distant markets but also to those who already appreciate the Umbrian territory. The nine videos will be used by the Region for online and offline promotional activities, depicting an original and unconventional Umbria. Each story is an invitation to discover the region, its handicrafts, food and wine, and its most spiritual locations. Each 3-minute video will touch upon one of three assigned themes: “nature, landscape, sport,” “culture and events” and “spirituality”. Each filmmaker will also be assigned a reference route. (Red)
