(26 January 2016) The first Chinese “Commercity” dedicated to made in Italy, announced last December in Wuhan, a city in Central China (Hubei Province) with more than 9 million people, opens its doors to the public tomorrow, January 27, just a few days before the Chinese New Year holidays. Auro Ciucani, President of the newly-formed Fashion Federation of Unimpresa, will be there alongside the authorities of the city of Wuhan, who will cut the ribbon for this important logistics platform dedicated to the commerce of quality Italian productions. There are about 20 Italian SMEs associated with Unimpresa that will display and sell their products through the vast buyers network reached by the Chinese logistics giant, Sinotrans Group. Sinotrans runs the center with the help of Unimpresa, which has appointed a permanent Wuhan representative to support this important start-up operation. The business platform is strongly supported by the Municipality of Wuhan, which manages the local Free Trade Zone, where business transactions are made easier, and that is at the heart of the vast area Blue River basin area, the longest river in Asia. With direct flights from Italy (thanks to China Southern Airline from Rome) or easily accessible via Hong Kong (via Cathay Pacific Airline), the most populous city in central China becomes an input hub for excellence Made in Italy: fashion, from footwear to clothing, crafts, and food & wine. (Pap)
