Rome – Vino – Vinitaly Wine Club is an app that debuted at Expo2015 as a synergistic guide to the Wine Pavilion – A taste of Italy. The app has been awarded the first Mediastars prize as Best Italian App. The Mediastars award, to be handed out in June 2016, is an independent award, now in its 20th edition, established by the most important advertising agencies, production, post-production, audio-visual and web factoring companies, to highlight the professionalism of those who contribute to the success of an advertising campaign. The Prize features 4 areas, and the Vino -Vinitaly Wine Club won first place in the Multimedia Communication, Internet and Online Advertising category. Developed by DesignWine and Graffiti, the Wine App was launched as a guide for the 1.5 million visitors that enjoyed a sip of the more than 1.000 wine labels represented within the Wine Pavilion in the Milan Universal Exhibition. (9Colonne)
