(9 February 2016) Trussardi announced the launch of a social campaign with an international vocation, created for the Italian brand by Adtz Italia, a leader in social advertising, marketing partner of Facebook, Instagram and Twitter. The campaign uses simultaneously Facebook and Instagram to increase awareness and involvement among brand fans. Dedicated to the promotion of the Fall / Winter 2015-16 collection, the campaign unifies for the first time the whole Trussardi world under a single creative concept to visually express the three lines of the brand via the talented vision of artist-photographer Talia Chetrit. The campaign also involved the most important fashion and lifestyle magazines and trussardi.com. The planning strategy, the careful choice of targets and formats, and the quality of content used proved to be a winning combination. Overall, the campaign on the two social networks registered 600.000 views with very competitive video view values. In particular, the decision to focus on Page Post Video, an impacting format that offers great potential for entertainment and involvement, paid off. In addition, users showed great appreciation on Instagram, where over 90% of them have actively chosen to see the entire contents of “Mirror”, the short film that Trussardi produced to promote the new Tru Trussardi collection. This social media campaign follows in the steps of the one last summer, which covered Europe and the US and enabled the brand to increase by 40% the number of its Facebook fans. “By taking advantage of all opportunities, we got excellent results – explains Maurizio Boneschi, sales director at Adtz Italy – in Italy, Spain, France, and Poland in particular the Trussardi brand has managed to achieve very positive engagement rates. The fruitful collaboration and harmony created between the Adtz team and Trussardi helped position the brand among the Fashion and Luxury protagonists on Facebook and Instagram.” (Red)
