(19 February 2016) It appears that the new era of relations between Iran and the rest of the world will be one in the name of Italian fashion and style. As the West rolls back its sanctions, Roberto Cavalli one of the most prominent and well-known names in Italian fashion, announces the opening of its first mono-brand store in Tehran. Located in North Alef Street in Zafaraniyeh, one of the most elegant neighbourhoods of the Iranian capital, the boutique is spanning 350 square metres and offers Roberto Cavalli Womenswear and Menswear, the Gym, Junior and Eyewear collections, as well as the Home Collection of the Italian brand. “After last July’s deal and the consequent lifting of sanctions imposed by western countries, the Iranian market is going through a new exciting period and luxury brands such as Cavalli are looking at the country and its 80 millions of potential consumers with great attention,” says Renato Semerari, CEO of the Roberto Cavalli group. “We think that Iran is set to become a very interesting market for luxury products, and we are happy to be among the first to open a mono-brand in Tehran. For us it is a great chance to export also to this country Cavalli’s high-quality fashion, recognized and appreciated all over the world.” (Red)
