(April 27th, 2016) “In the last three years, 42 initiatives in collaboration with Italian Cultural Institutes of which 22 are under construction and another 22 are about to built” in order to spread the Italian language and culture in the world. A report to be given by Roberto Luongo, director of the ICE, promoting the internationalisation of Italian companies abroad, to the Senate hearing on the stated diffusion of the Italian language and culture in the world. A promotion carried out through teamwork: “we play as a team with the help of our Embassy and cultural institutes relations. An agreement that grew stronger after the 2011 reform, through a function and operational integration” continues Luongo. A major report stating that “it exists” assures the Director of ICE who emphasizes “the central role played by the partnership in the field for the Italian system”. The ICE is first in line together with the government to promote Italian sectors from agriculture and food to design, in the world: “we have brought fourth together with the Ministry of Foreign Affairs and International Cooperation, a campaign to promote Milan’s Triennale and the Mobile Salon. We must always strive to find a collaboration giving the Cultural Institutes the role of diffusion the cultural aspect”, continues Luongo. We should not only seek to promote abroad but strive to do it well therefore striving to represent a well rounded image of the ‘Belpaese’ and “making sure the cultural aspect goes hand in hand with the economic and trade aspect”.
