(August 4, 2016) Becoming ambassadors of Italian wine in the world, a goal towards which this year the Italian Sommelier Association, along with Scuola Superiore Sant’Anna, Pisa University and the University for Foreigners of Siena has built a real course. After the success of the first year, the 2016/17 edition of the university master’s degree “Italian wines and world markets” has begun. The “Ambassadors of Italian wine”, who will be trained through the Master are specialists in issues concerning wine knowledge, from production region and their many aspects (qualitative, cultural, social and economic, commercial), to communication strategies, marketing, promotion, circulation, to the characteristics and trends of the various world markets and international consumers. “The success of the first edition – comments Professor Pietro Tonutti, as director of the Master – has confirmed to us that the proposal to set up a training program geared towards the integration of knowledge of the Italian wine and its quality / identity, to marketing strategies, communication and promotion and consumer characteristics and international markets is viewed with keen interest and support both from those who want to build a specific and innovative professionalism, both from the productive world that, given recent years trends , is extremely attentive to export dynamics. (Red)
