(August 17, 2016) A multi billion Euro industry (952,172,036) in 2015 and an increasing trend of 6.9% compared to 2014. These are the numbers recorded in the Italian videogame market, one of the most rapid growing economic sectors that is also capable of competing with the big names in the entertainment and software sector. ‘Gamescon’, the most important fair in the sector in Europe will take place in Cologne. The ministry for economic development, ICE agency, and AESVI (the association that represents the videogame industry in Italy) will participate alongside the Italian companies. The ICE agency, aware of the potential for globalisation, the strong innovative responsibility and the sudden growth in the market, will participate in the record-breaking fair. More than 345,000 visitors from 96 countries in 2015 with 11 companies among which Mileston, the leading company in the sector. The objective is to dialogue with Italian developers and key international players to expand ‘smart communities’. These are communities of people who are interested in new technologies and to use these ‘smart communities’ as the main resource to update on market trends, sharing networks and to launch new projects and collaborations. (Red)