(October 3, 2016) The ambassadors of Italian wine in the world “study” in Tuscany. In 2015 our country was the most important world producer of wine. To address international markets, particularly the emerging ones – promoting the wine sector and, more generally, the food and wine made in Italy – a special training seems necessary. For this reason it is born the first level master class “Italian Wines and world markets”, promoted by the Italian Sommelier and organized in collaboration between three universities: Scuola Superiore Sant’Anna (administrative headquarters), University of Pisa, University for Foreigners in Siena. After the success of the first year, in fact, it prepares the 2016/17 edition of the master: Registration is open until Wednesday October 12, while the teaching begins Thursday, November 10. This advanced training course wants to create still low, or not valued adequately professionalism that, starting from the knowledge of the Italian wine sector and its productions, can contribute to the definition and identity disclosure of Italian wine and the particularities that characterize the Italian wines. The master trains professionals with knowledge in the wine sector and the national wine: “ambassadors of Italian wine” are specialists in issues concerning knowledge of wine, the territories that produce it and its various aspects – quality, cultural, social and economic , commercial – communication and marketing strategies, the promotion, the dissemination, the characteristics and trends of the various world markets and international consumers. (Red)
