(October 12, 2016) Three decades of art and visual communication design, from the Fifties to the Seventies, through the history of the designers and the most enlightened companies. October 13, it will be inaugurated at the University Library in Bratislava, the exhibition “Made in Italy”, the Italian Institute of Culture in Bratislava and organized by the Graphic Design Documentation Centre (CDPG) of AIP – Italian Design Association of visual communication Milan. Designing unique images to communicate ideas and new products was the great insight of made in Italy, which developed in the economic and business environment of Italy after World War II. The exhibition, which takes place in the sixteenth week of the Italian language in the world (October 17 to 23), makes it clear that the role of the graphic artist in Italy was essential to raise awareness of industrial products, portray them, make them desirable, through the construction of a shared symbolic imagery, applying to all the industry expressions (from furniture, to the chemical and pharmaceutical industries, from heavy industry to publishing) that after the war it grew enormously contributing to the economic and cultural growth of the country. (Red)
