Shanghai – The ICE-agency for the promotion abroad and the internationalization of Italian companies, took part in the first edition of the Salone del Mobile.Milano Shanghai to support the 55 attending Italian companies, and facilitating networking and actions B2B. A series of communication activities were devised, directed both at the Chinese public – with the creation of an ad hoc site, language and advertising on WeChat and Weibo to develop business, branding, sales and engagement – both to the local press, with strategic partnerships and finally opinion leaders by organizing targeted events. Vital, in the realization of the entire exhibition project, full cooperation from the government, particularly the Ministry of Foreign Affairs and the Ministry of Economic Development, ICE Agency, and the most important Italian institutions present in China. (9colonne)
