(November 18, 2016) The “Grandi Marchi” of Italian wine link two strategic countries in the Far East, the internationalization stage scheduled from November 21 to 24 in South Korea and Vietnam. Among the activities planned – organized under the Simply Italian Great Wines Asia Tour 2016 – in addition to seminars, tastings and meetings with top trade, also the special dinner at the residence in Seoul of the Italian Ambassador, Marco Della Seta. For the Istituto Grandi Marchi, representing 19 of the most important companies in Italy, the appointment is expected in Seoul on November 21 and 22 and 24 in Ho Chi Minh City. And the most populous city in Vietnam is an unprecedented destination, considered strategic by Grandi Marchi, thanks to a considerable increase in the income of the middle and upper middle classes and that favored a greater propensity to purchase and consumption of quality wine (+5 , 9% of purchases by value in 2016), with Italy second largest importer after France. For the president of the Istituto Grandi Marchi, Piero Mastroberardino, “the Far East is not represented only by China, there are indeed different areas with advanced economies and a strong rate of growth: the road is long and we must follow it, first of all in the cultural field”. “For us it is important to work on markets with untapped potential – continued Mastroberardino -, just as it is crucial to continue monitoring the markets like Germany or the US, not to lose a leadership more important now than ever.” (Red)
