(November 18, 2016) The excellence of Italian design and furniture starring in China. The ICE-agency for the promotion abroad and the internationalization of Italian companies, took part in the first edition of the Salone del Mobile.Milano Shanghai (November19-21), to support the 55 attending Italian companies, and facilitating networking and actions B2B. Vital, in the realization of the entire exhibition project, full cooperation from the government, particularly the Ministry of Foreign Affairs and the Ministry of Economic Development, ICE Agency, and the most important Italian institutions present in China. A series of communication activities were devised, directed both at the Chinese public – with the creation of an ad hoc site, language and advertising on WeChat and Weibo to develop business, branding, sales and engagement – both to the local press, with strategic partnerships and finally opinion leaders by organizing targeted events. A special edition, this first in China, who brings to the stage at the Shanghai Exhibition Center the best of the furniture made in Italy along with copies of Italian lifestyle brands – fashion, automotive, food & beverage – for a dive to 360 ° in the beauty of Italy, beloved and sought after all over the world. An exhibition event which will give visitors a unique experience thanks to a layout, tailored to the exhibition center, which will accompany guests on a journey to discover the beauty and craftsmanship, luxury and elegance of made in Italy. The centerpiece will be a “square” where will converge the Italian excellence and which will act as a place for meeting, exchange of ideas, relationships and relaxation, but also as a cultural moment of listening and dialogue thanks to the master-classes taught by Italian architects internationally renowned. (Red)
