Berlin. Italy is the second tourist destination for Germans with a market share of 7.9% (source: Stiftung für Zukunftsfragen BAT “Tourismusanalyse” 2016). However, it is important to highlight the absolute predominance of food and wine tourism (source: World WTFA Food Travel Association – “Food Travel Monitor 2016”). ENIT identified Germany and its market as a strategic area. Consolidating mature markets is a priority and it is with this objective that these two innovations should be viewed: an innovative digital and social communication designed to to intercept disintermediated tourism and the opening of two new “antennae” in Munich and Berlin”. (9Colonne)
