(April 10, 2017) Just a wooden medal for Italian wine in emerging markets, the most interesting importing countries of Southeast Asia, Middle East, former Soviet Union, Latin America and Africa, subject to analysis conducted by the “Third Countries Observatory” of Business Strategies and Nomisma Wine Monitor released today at Vinitaly in Verona. In 2016 China, Ivory Coast, South Korea, Mozambique, the Philippines, Nigeria, Malaysia, Brazil, Thailand, Mexico, Taiwan, Ukraine, Vietnam, Belarus, UAE, Kazakhstan, Israel, Russia and Angola, 19 markets overall, bought wine for 4,25mld euro, increasing their demand of 298% on the 2006 figures. Last year Italy has exported there 466 million euro, ranking fourth among the top exporter with a market share of 11% (in the global wine scene is in second place with 21%). France figures are on whole different level, with 33% and 1.4 billion euro, three times Italy, followed by Australia (15%, 620 million) and Chile (12%, 501 million). And the ranking does not improve if you look at the growth rate: Italy’s + 373% in the past decade is not keeping pace with the surge of New Zealand (+ 921%) and Australia (+ 881%), and not even with the pace of South Africa (+ 516%), France (+ 434%) and Chile (+ 379%). (Red)
